Why True Experts Should Repurpose Their Content for Social Media
Introduction
As marketers, we're tasked with a lot. We need to create original content, publish it on the right channels, measure its performance and then repeat that cycle again and again.
If you're like me, you have limited time and resources to put into this process—but that doesn't mean all hope is lost! In fact, I've found that repurposing existing content can be a great way to save time while still creating new content that's relevant and valuable for your audience. Here are five reasons why true experts should consider repurposing their content for social media:
Content Repurposing: What is it?
Repurposing your content is the process of taking one piece of written material and creating two or more versions of it.
It’s a great way to increase your exposure without having to create new content from scratch.
Here are some examples:
You write a blog post, then turn it into an infographic or video presentation.
You use the same information on a podcast that you used in your webinar.
You join an industry roundtable discussion and share new points based on the discussion questions with your followers through social media posts, emails and newsletters.
Repurposing Content Helps You Become an Industry Thought Leader.
Repurposing content, when done correctly, will help you become a thought leader in your industry. It’s a great way to gain credibility and establish yourself as an authority in your field.
It also helps you build your brand because it shows that you are willing to share valuable information with others who want it. This is especially important if you’re just starting out and need to establish yourself quickly in the minds of potential clients or employers.
Repurposing Helps You Grow Your Social Media Following.
When you repurpose your content, you're able to reach a larger audience than the one you started with. You'll be able to engage with new people and grow your social media following in a way that's far less time-consuming than trying to reach out individually.
That's why it's important for true experts like us to repurpose our content for social media: because it helps us grow our following!
Repurposing Helps You Create New Content Out of Old Content.
The next time you produce a new blog post, consider what you can do with it. If it's a piece that lends itself to being turned into an infographic, go ahead and make one. If not, consider using the text from your post as the basis for something else:
Repurpose your content for social media. While there are plenty of articles about repurposing content for social media , the truth is that this is really where true experts should be focusing their efforts first and foremost. There's no faster way to get your brand name into people's feeds than by repurposing your existing content on Facebook, Twitter, LinkedIn or any other platform where people tend to hang out online.
Repurposing Helps You Increase Your Visibility with New Audiences.
Your audience is the group of people who are interested in what you have to say and will interact with your content. To grow your audience, you need to do two things: be seen by new audiences and engage with them.
To be seen by new audiences, you can repurpose your content by sharing it on social media platforms like Facebook and Twitter. You can also use LinkedIn communities to introduce yourself as a thought leader and share helpful tips on digital marketing.
When engaging with an audience for the first time, there’s a lot of pressure to get everything right because it’s hard for people to remember who you are if they don’t know anything about you yet! The best way I know how is through listening – not just asking questions but actually listening (which isn’t always easy when you have so many other things to do). But if done correctly, this strategy will help build trust which is key when trying build relationships online.
A Chance to Educate.
If you're an expert in your field, then you know how to do this. You've probably got a secret tool box filled with content that can help your readers solve their problems. This is why it's so important for experts to repurpose their content for social media.
The content that you currently have on your website or blog is perfect for creating valuable educational resources for your audience—but only if it gets shared widely. The more people who read your articles or listen to your podcasts, the better chance those articles have of being seen by someone who needs the information contained within them.
When people read a repurposed article on social media and then share it publicly with their followers, they're telling others "Hey! Look at this great resource I found!" They are also educating other people about something they think is important enough not only to share but also recommend others check out as well!
You may be thinking: How could I possibly take all my existing knowledge and turn it into something new? Your mind might feel frozen because there seems like too much information floating around inside there right now! Fear not because it's not that hard.
Repurposing is the Most Efficient Way to Promote Your Content.
To start, let's talk about why you should use repurposing in the first place. It's one of the most effective ways to get your content out there. If you don't have time or energy to write new content from scratch, then repurposing is an ideal solution for increasing reach and engagement with your audience.
When you're ready to share something new on social media, don't worry about having to create a new piece of content—just find something that already exists and make it work for your needs!
Conclusion
The bottom line? Repurposing content is an art form. You can’t just slap a new title on an old blog post and call it a day. But if you think about repurposing in terms of creating new content out of old content—and use it strategically—you’re sure to see results!